WEBINAR: The role of eyeglass cases in the communication of Brand and sustainability values

22 October 2020

Would you like to know how to improve the communicative power of your eyewear through its case and know the opinion of consumers on the matter? ​

The eyewear case and the communication

We carried out a market research in collaboration with SWG with the aim of understanding the consumer's perception of the eyewear case, the most used packaging in the world: are they satisfied? do they perceive its value? Are these holders suitable for the product they contain? These are some of the questions asked to the interviewees.

Today the consumer is increasingly aware and demanding, he is not satisfied with a sufficient product, but is looking for something that lives up to his expectations.

The core business of our company has been the eyewear case for 100 years, a precious container that in addition to being indispensable for the consumer is also a powerful communication tool in the hands of the brand.


The WEBINAR: " The role of eyeglass cases in the communication of Brand and sustainability values" proposes, in addition to the results of the market analysis, a broader vision on how Brand communication, also made through the product and its packaging, is fundamental for the success of a company.

In a historical moment like the present one, where the sensitivity of consumers is becoming more and more aware, even the values of sustainability become a powerful tool of Brand equity and as we will see in the intervention, the eyewear case can become the ambassador of a company oriented towards sustainability.


WEDNESDAY, NOVEMBER 4, 3PM (Italian time)

If you cannot participate in the LIVE event, sign up anyway! We will send you the link to review the Webinar later.


Would you like to discover
Fedon creations?

We draw inspiration by the most beautiful ideas and turn them into reality, creating accessories that communicate with emotion.

Contact us to find out how to give new value to your Brand.


Contact Us