Elisabetta Gava, Key Account OEM

07 July 2021

Today with Fedon People we will learn more about the business dedicated to eyewear manufacturers.
Elisabetta Gava, in the new role of Key Account, tells us about the main steps that led to the realization of her first sustainable project.

From customer service to the sales department

I have been working in Fedon for almost 7 years, I started my career in the role of OEM Customer Service, first following smaller customers and then I had the opportunity to follow some of our main customers.

Over a year ago changed my role and became Key Account.

I consider the path I have undertaken within the company very formative, because I was lucky enough to know various aspects, opportunities and criticalities of my current job, being able to see it from different angles. I also had the chance to collaborate with various colleagues that otherwise I would not have known so thoroughly.

The strength of my journey is certainly the 360 ° view of the activities of my division.

How we produce upcycle glasses cases

One of the first projects I worked on in the new role was the creation of a case for a start-up very attentive to sustainability that, like us, is constantly researching and working to find solutions that can make its impact on the environment less invasive.

Starting with a sustainable project was challenging, but very beautiful and interesting, above all because I worked close to our Sustainability Manager, a figure recently established in the company, who has the task of guiding the actions and choices of our business towards a transition always more focused on sustainability.

Returning to the project, the research of the case, both in terms of shape and materials, had to reflect as much as possible the philosophy of the Brand. The customer choose between different sampled cases made with sustainable materials, until he found what he needed, a soft cardboard model with interlocking closure.

In addition to the small size, typical of soft cases, which already have a lower impact in transport, the use of materials in this case model has also been carefully calculated. Only two materials were used for its realization, cardboard and recycled microfiber from PET plastic bottles (inserted for the protection of the lenses). The closure is interlocking; therefore no magnets or buttons have been added.

The resulting case meets the CASE2Green requirements, a label made in Fedon that certifies the sustainable value of the eyeglass case in terms of materials used, transport phases and work processes.

Challenges and successes: PIRO

The development of the project took place between the end of 2019 and the first months of 2020, a perfect timing to intercept the further challenges that the pandemic put in front of us.

Working every day with innovative materials always allows you to learn something new, both from the design and from the technical side.

In this project, for example, the customer wanted to print inside the box with a contrasting color but, given the conformation of the base material characterized by the typical grain of the cardboard, the customization would not have been legible. The technical department and I had to experiment with different solutions before achieving the perfect customization, and the choice fell on a thinned typeface and a paper print, a technique that, using a punch, impresses the material and releases a thin colored foil .

Thus was born PIRO, a new model that finally could see the light in large-scale production.

Do you have a sustainable project in mind but you don't know how to start it?

Write to Elisabetta, she will surely be able to guide you through the first steps!

Contact Elisabetta


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